Unfortunately, link exchange has undergone widespread
abuse. We continue to be inundated with requests from link farms,
non-relevant sites and third-party, third-rate SEO organizations hired
by apparently clueless webmasters who just don’t grasp the concept
of quality. For this reason, effective 1 November 2008,
consideration for our link exchange program will be BY INVITATION ONLY.
We will not respond to any request for link exchange unless we feel the
associated site is HIGHLY PERTINENT to our own content, and then only if
a personal request is made by the site owner or webmaster.
That having been said, if you are a webmaster, link exchange is an
excellent way to generate interest in and traffic to your website.
Apart from visitors migrating directly to your site from link exchange
partners, the benefit of increased search engine traffic derived from
having your website spidered through hyperlinks can be
Ten Spider Enterprises, LLC, pursues a policy of quality reciprocal link
exchange through its Spider Silk Link Partners Program. Link exchange
should be mutually beneficial to both parties. We have far too often
encountered situations in which webmasters requesting link exchange have
not followed proper link exchange etiquette, thereby costing us
considerable wasted time and effort. In fact, over 90 percent of requests
for link exchange do not meet our criteria. We have therefore established
a Website Link Exchange Policy and have included written procedures
detailing exactly how a request for link exchange with our site should be
WEBSITE REQUIREMENTS FOR LINK EXCHANGE
At Ten Spider Enterprises, LLC, we are proud of our websites and constantly
strive to improve them. For this reason, we are quite selective with
respect to websites we accept for Spider Silk Link Exchange Partnership.
We constantly seek quality sites as reciprocal link exchange partners.
If you would like to be considered for Spider Silk Link Exchange
Partnership, please read and comply with the following membership
Upon receipt of your email requesting link exchange partnership, we will verify
your link to our website and perform one of the following actions:
- We DO NOT accept the following websites as link exchange
- Adult entertainment websites;
- Hate or warez websites;
- Gambling websites;
- Any website that we deem to be inappropriate for viewing by
- Websites that are discriminatory or deceptive in nature or
that espouse discriminatory or deceptive practices;
- Websites that advertise or endorse highly questionable products
or services, including those under scrutiny by consumer or
law enforcement agencies;
- Websites that knowingly attempt to download browser add-ons,
pop-up generators or active spyware without explicit visitor
- Websites that knowingly attempt to download any computer security
threat such as active spyware, viruses or worms;
- Any non-themed website such as link farms and content-poor
advertising sites, including sites whose primary content is
- Websites with undesirable behaviors such as excessive pop-ups,
irritating graphics such as rapidly flashing banner ads, or
- Any website that we feel is not in keeping with the spirit and
themes of the Ten Spider Enterprises family of websites,
unless such a website is viewed by us as providing a significant
contribution to the internet community at large.
- Your link page(s) or other pages from which you link to our site
must display an organized structure that we deem appropriate to
both human visitors and search engine spiders. We WILL NOT exchange
links with any website that has the appearance of a link farm.
- Your link to our website must be on a page hyperlinked directly from
your home page, on the home page itself, or on a page equivalent in
stature to your home page. Link directories occupying multiple
daisy-chained pages may not be acceptable to us, as pages near the end
of the chain tend to have much lower search engine page ranks than the
page at the head of the chain. Additionally, we usually will not
agree to link with a website having more than thirty (30) links per
page, as pages with an excessive number of links are not looked
upon favorably by search engines and often are not browsed deeply by
- Your link exchange page must be an unframed HTML (HyperText
Markup Language), XHTML (Extensible Hypertext Markup Language)
or SSI (Server Side Includes) formatted page. By way of
example, unframed pages with an extension of .html,
.htm or .php are acceptable, as they are known by us
to be viewable by search engine spiders.
- Your link exchange page and any page that links to it MUST NOT
contain a no index meta tag, a no follow
meta tag, or any functional component that acts in a similar manner to
impede search engine robots from gaining access to outgoing links on
your link exchange page. Such constructs directly violate the
concept and spirit of link exchange.
- Your link to our website must be in HTML or XHTML format unless we
choose to provide you with a banner.
Dynamically-generated database links are not acceptable, as these may
not be accessible by search engine spiders.
We have provided
link exchange code below for many of our Theme Pages. If you
desire to link to a page on one of our websites that is not included
in the list below, we will generate appropriate HTML or XHTML code for
you upon request. Use of the website descriptions we provide is
appreciated. However, if your link exchange structure consists of
hyperlinks without descriptive text, the text may be excluded to
conform to your existing format.
- You should establish a functional hyperlink to one of our websites
before requesting link exchange. If, after thoroughly reading the
information on this page, you have a technical question, a question
regarding your website’s eligibility for our program, or would
like to link to a page other than those provided in the HTML link
exchange code below, use the Contact Us link at the top
right corner of this page using Link Exchange Question
as the Subject Line of your email. If you are especially concerned as
to whether your website will qualify, we can preview your website
and pre-qualify it before you expend the effort of establishing a
link to our site. Please allow at least 48 hours for pre-qualification.
- When soliciting a reciprocal link from us, please adhere to the
requirements of the CAN-SPAM Act; include a valid email address and
the physical address of your company. A phone number is helpful.
We must also know your name and title or position within your company
or organization. We do not accept requests for link exchange from
third parties. Due to the high volume of third party requests we
receive, we will not respond to such requests or to any request which
is incomplete or which we believe to be deceptive.
- Contact us to let us know you have installed a link to one of our
websites. Your contact email must not be a mass-produced or
automated email; we consider such requests to be for spam
links and will not respond. (Yes, we can tell.) Write us a
personal email elucidating why a link to YOUR website will benefit our
visitors. Be sure to provide the URL for the link so we can locate
it on your site. In addition, provide a brief description (about two
sentences maximum) that you would like us to post with your link. We
may shorten your description if we feel it is too lengthy.
If you notify us of all pages on our site to which you have linked and we later
need to relocate any of these pages, we will notify you prior to the move
so you can update your links.
- If your website qualifies for Spider Silk Link Exchange
Partnership, we will install a reciprocal link to your site on our
Silk Link Exchange Partners page or the most closely related
directory page, usually within 24 hours. Our directory pages are
referenced on our Spider Silk Link Exchange Partners page, in our
SiteMap, and from the local sitemap of the Theme Page to which
each is attached.
- We may install a content link on one or more Topic Pages on our
site. Installation of Topic Page links is at our discretion.
After we have completed reciprocal link installation, we will send you
a welcoming email identifying the locations of any links we have
directed to your website.
- If we feel your website does not qualify for inclusion in our
program due to a specific reason but is otherwise acceptable, we will
notify you by email, informing you as to why we did not accept
your site. If at a future date you feel that your website complies
with our Website Requirements for Link Exchange, you may
reapply for admission. Note that we will not respond to any request
for what we feel is a spam link (automated or mass-produced
- We may ask you to modify or correct certain aspects of your link to
us or the page from which you link to us in order to gain acceptance to
our program. You may choose to comply with this request and inform
us of such compliance, discuss the situation with us further to seek
clarification or to convince us that we should modify our decision, or
abandon your request for a reciprocal link from us.
- We may grant your website conditional approval for a specified
period of time. If this is done, we will inform you of concerns
we have that have prompted the conditional status. After the specified
time period has elapsed, we will reevaluate the situation that prompted
the conditional status to make a final determination as to whether
your website will be granted full admission to our program.
In order for Spider Silk Link Exchange Partners to remain in good standing
in the program, member websites must continue to conform to our stated
Website Link Exchange Policy. Links to our websites must remain
operational (We allow for intermittent failure due to normal web hosting
problems.) and verifiable. If you need to relocate a link to our site,
you must inform us at least five business days prior to relocation unless
it is due to emergency, in which case you must inform us as soon as
possible. Members falling out of compliance will be warned and, if they
do not come back into compliance within a reasonable period of time, will
have their membership rescinded and their links terminated. Members whose
links have been terminated will not be able to reapply for partnership for
a period of six months.
Ten Spider Enterprises, LLC, reserves the right to modify the terms of our
Website Link Exchange Policy and our Spider Silk Link Exchange Partner
Program at any time without prior notice by posting any such modification
of terms to this page.
SPECIAL NOTE REGARDING
THREE-WAY LINKING: Three-way linking, so named
because it involves link exchange between three websites instead of two,
has become a much-touted and much-abused strategy among novice or
unscrupulous link managers. This link exchange format should more
accurately be termed indirect linking because its purpose is to
conceal an exchange of links between websites in an attempt to fool search
engines into thinking that only one-way links exist.
When employed in a manner consistent with proper link building principles,
selective resource link exchange represents a powerful method for
driving targeted traffic to websites. A valid selective resource link
exchange is one in which all links are directed to the best possible
resource regardless of where that resource might be located. This
is the type of link exchange we practice.
As an example of proper selective resource link exchange, a dog rescue agency
serving Atlanta, Georgia, would be listed on our
Pet Adoption - Georgia Pet Rescue page because that is the page
most directly related to the agency’s role of local dog rescue and
adoption in Atlanta. We would recommend that the agency link to our
Pet Adoption &
Rescue page because 1) we have a broader goal of educating visitors
about pet rescue and adoption throughout the U.S. and internationally and
2) visitors to the Atlanta dog rescue site may also be interested in
adopting a pet other than a dog. By the way, if the dog rescue agency
happens to be a breed rescue that specializes in golden retrievers, that
agency would also be listed on our
Retriever Rescue page.
Three-way linking is commonly employed by link managers as a method of
beefing up website search engine rankings without regard for the
welfare of link exchange partners. Potential partners are typically told
what a great benefit three-way link exchange can be for them, and are then
offered a link to a mass marketing directory often containing hundreds or
even thousands of links. These directories are usually poorly targeted,
are often nothing more than glorified link farms, and may even be banned
by search engines. Such an offer of link exchange should be disregarded.
Link exchange should be beneficial to both parties, pertinent to the
content of both parties’ websites, and should serve as a valuable
resource to website visitors.
SILK AUTHORING PROGRAM
I encourage anyone who possesses writing ability and sufficient knowledge
of any subject falling within the major themes of our websites to write for
us. While we cannot pay for this service, I ensure that any articles
received and used will be properly credited to the author. An article used
as anchor text for one of our web pages must be unique, becomes the
property of Ten Spider Enterprises, LLC, and will bear joint
copyright of Ten Spider Enterprises, LLC, and the author, but will
retain the author’s name and may optionally carry a link to the
author’s website or the website of an organization he or she
represents. An article used as a stand-alone feature will remain
the property of the author, used with their permission. Authors may
specify how they wish their work to be used; we reserve the right to
refuse any article that does not meet our usage requirements or to edit
anchor text articles. Any article receiving more than superficial edits
(such as grammar and punctuation corrections) will be returned to the
author for approval prior to publication. Our authoring program is an
excellent way to receive recognition for your knowledge and writing talent
and to inform our visitors on important issues.
Kenneth L. Anderson
President, Ten Spider Enterprises, LLC
Authored by Kenneth L. Anderson.
Original policy published 25 April 2004, updated 18 November
LINK EXCHANGE CODE
The following code may be inserted directly into your HTML page to provide
proper linkage to our most popular Theme Pages.
Internet Business & eCommerce
Computer & Internet
Pets & Companion Animals
Pet Adoption & Rescue
Security & Consumer Protection
Technology & Science
Robotics & Automation
Space & Spaceflight
Weather & Meteorology
Travel & Getaways